What is the Subaru Love Promise?
Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.
In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.
Community
In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.
In 2020, Subaru and its retailers made a donation to Feeding America to provide 50 million meals to help feed people in need during the COVID-19 crisis,* making meals available at 199 local food banks across the country.
*$1 helps provide at least 10 meals secured by Feeding America on behalf of local member food banks.
Subaru and our retailers are committed to protecting and preserving the Earth, not just by our words, but also by our actions.
Environment
Subaru and our retailers are committed to protecting and preserving the Earth, not just by our words, but also by our actions.
More than 13 million pieces of hard-to-recycle waste collected and recycled through TerraCycle®.
Subaru believes we all should have a chance to lead a healthy life.
Health
Subaru believes we all should have a chance to lead a healthy life.
That’s why Subaru and its retailers, like us, partner with The Leukemia & Lymphoma Society® (LLS) and their local hospital or cancer treatment center to give warm blankets and encouraging messages of hope, written by retailers and Subaru customers in their stores, to support patients facing cancer. Through our partnership with LLS, we’ve supported nearly 300,000 cancer patients nationwide. We’re proud to be LLS’s largest automotive donor.
It's our goal to make the pursuit of knowledge available to as many minds as possible.
Education
It's our goal to make the pursuit of knowledge available to as many minds as possible.
Subaru and its retailers, like us, are continuing our support of education and high-needs schools in our communities through Subaru Loves Learning® by providing teachers across the country with funding to purchase the school supplies and resources they know are needed to help students thrive in the classroom. Through our partnership with AdoptAClassroom.org, Subaru and its retailers will have supported more than 470,000 students nationwide and are proud to be their largest corporate supporter.
Subaru believes all pets deserve a loving home.
Pets
Subaru believes all pets deserve a loving home.
That’s why Subaru and its retailers, like us, host adoption events and donate $100 to our partner shelter for every pet adopted during the month of October*. Through our partnership with local and national organizations, we have donated over $51 million, which has supported the adoption, rescue, transport, and health of over 420,000 animals. We’re proud to be the largest corporate donor to the ASPCA.
*Subaru retailers will donate $100 for every pet adopted from partner shelters from October 1, 2023 through October 31, 2023 up to $3,100 per retailer.
Subaru and its retailers believe in giving back to our communities.
The Subaru Share the Love ® Event
Subaru and its retailers believe in giving back to our communities.
That’s why for every new vehicle sold or leased during the Subaru Share the Love event, Subaru and its retailers, like us, makes a donation to national charities that our owners care about and to over 2,100 local charities where Subaru owners live and work.
Now, after 15 years, Subaru and our retailers have donated over $256 million to charity all to give back and to make the world a better place.
Subaru of Grand Blanc’s “Operation Warm” Presentation -February 9, 2024 - Joy P.
A very special “Thank You” to Subaru of Garnd Blanc for choosing The Salvation Army serving Genesee County as the recipient of the 2024 Operation Warm Campaign. The 108 warm winter coats will ensure our most vulnerable children will be kept warm and healthy during the cold winter months this year. This past winter through our “Christmastown” holiday assistance program we distributed 1,355 new winter coats. We are thrilled to have you part of this amazing program this year! Thank you to Subaru Sales Manager Mark Dougherty and Sales Associate Gregg Pratt for delivering the coats along with Susan Garontakos, Community Relations at Al Serra Auto Plaza. Blessings of Peace and Health from Major Randy Hellstrom and Staff.
Restoring Hope! - Victoria O.
Thank you to the incredible staff at Al Serra Subaru who went above and beyond to help make a family's Christmas one to remember. I had the honor of delivering gifts purchased by Al Serra to a family in need. I was the social worker servicing the family of five. The mother was in the process of moving into a new home before Christmas and had to choose from a new home or Christmas gifts for her children. She had no idea Subaru of Grand Blanc would be helping her in one of the most special ways. When I dropped the gifts off at the home, the client and her children were in tears! Thank you to everyone at Al Serra for restoring hope, bringing so much light and being a blessing to someone else during the holiday season!
Subaru Loves Dogs - Haley K.
We are grateful for the generosity of Subaru of Grand Blanc, Michigan. We have built a fantastic partnership over the years to help save more Michigan dogs. It takes a village and thanks to the adoption event held at the dealership our adoptable dogs got extra loving and lots of exposure to help them find their forever homes. On top of hosting the adoption event we were sent home with a van full of donations to help our dogs have special treats, toys and more to make their time with us more enjoyable. We cannot thank this wonderful team enough for their continued generosity through the years.
Al Serra's Subaru of Grand Blanc Blanket Donation to Covenant Cancer Care Center - Heather M.
Al Serra's Subaru of Grand Blanc, Subaru Sales Consultant Gregg Pratt delivered a blanket donation to the Covenant Cancer Care Center to ensure cancer patients are warm and comfortable as they take steps forward to survivorship. Their generosity and support does not go unnoticed. They are truly making a difference in our community and we can't wait to work with them next year!
Socks for the Homeless - Cindy J.
Subaru of Grand Blank donated eight cases of socks to be given to those experiencing homelessness! Socks seem like a small thing, but in Michigan, socks are a necessity. These socks keep a child's feet warm so he can concentrate at school. They keep a mom's feet warm as she takes the bus to work. The keep a veteran's feet warm as he navigates his way from homelessness to a self-sufficient situation. A donation of socks show you care. Thank you!
Igniting Hope with Fund a Life - Sh K.
At Fund a Life, it is our mission to ignite hope to individuals and families that are going through life altering circumstances. This year, Subaru of Grand Blanc joined our mission to shine light and give hope when it is needed the most! With their support, we are able to continue helping families like the Roszells. In May 2021, 23-year-old Robert was diagnosed with ALS, after a two-year battle finding answers to his rapidly declining health. Robert, Kasey and their six-month old son were facing the darkest time in their life. " We were given a grant that changed the whole trajectory of our year". Thank you to the team at Subaru Grand Blanc; what you do matters and we at Fund a Life are grateful for you!
Adopted for the holidays - Sabrina O.
The amazing staff at Subaru adopted a few of our families at Orchards Children's Services for the holidays. The families that they assisted this year are currently working very hard to have their children returned home to them and sometimes this has caused some financial strain especially during the holidays. Of the generous 5 families they adopted, one of the families really stands out to me as the family has done nothing but rave about the items they have received. The family consists of a single father and his two small children. The father in this family was very reluctant to request any items for himself as he was very focused on ensuring his children had a festive and happy holiday. This father has been working very hard to ensure he is financially stable to provide for the needs of his kiddos. Fortunately, we recently learned that he received a promotion at work and he was able to identify that he was in need of clothing as he works in roofing outdoors. The Subaru team really came through for him with some of his clothing needs and each visit we have with him, he is showing off the items he received and adamantly expressing how grateful he is to have the items and the generosity of those who adopted his family. This father is working hard to continue to increase his bond with his children and over the past few months, there has been a significant increase in the family engagement and positive relationship. It has been reported that the children have become so close with their father that they often do not want their visits to end. When the children received their gifts, their faces just lit up and they were super excited for what they received and bring the toys they received to the visits to engage with their father. This family is forever grateful for the kindness and have reported that the clothing, toys and items they received have been very helpful and allow them to focus on spending time together continuing to be closer as a family.
The Leukemia & Lymphoma Society - Mallory S.
We worked with Al Serra to give blankets to cancer patients at Covenant hospital and it was amazing! We are so thankful to Al Serra for providing the blankets and helping to drop them off to the hospital. We can't thank them enough for their generosity and support throughout the years. They have given back so much to LLS! They are truly making a difference in our community and it shows! We cannot wait to work with them again next year!!
Subaru Helping Homeless Dogs - Haley K.
Subaru of Grand Blanc, MI held a donation drive and adoption event for Canine Companions Rescue Center. The food, toys and supplies collected help with the daily care of the dogs. On top of the extreme generosity of the employees and their customers, we are excited to share that several dogs found their forever homes at the event, too! Community involvement is so important in the success of our organization. From all the dogs and volunteers at Canine Companions Rescue Center thank you so much Al Serra Subaru of Grand Blanc! We cannot wait to collaborate again next year. TEAMWORK MAKES THE DREAM WORK.
Serra Subaru Shares the Love with Michigan Youth - Jacob H - Jacob H.
Serra Subaru of Grand Blanc has once again supported the children and families at Orchards Children's Services. Year after year, Serra Subaru has continued to “Share the Love” and make a huge difference in the lives of the children and families that we serve. This year Subaru of Grand Blanc ensured more children in our care are able to have the opportunity to further their education past high school by supporting our Promise Scholarship. Thanks to Serra Subaru we are able to send more of our youth to college or a trade school of their choice to study what fascinates them! Thanks to Serra Subaru “Sharing the Love” and opening the door of opportunity to those in our care.
Did Subaru of Grand Blanc go above and beyond, provide exceptional service, or support causes that are important to you? We'd love to hear about it.
